Creating Company Logos For Construction Firms

The construction sector is getting increasingly competitive. More established organizations handle the bigger development jobs while smaller and newer firms must demonstrate their quality with various subcontracts before moving on to major projects.

My design company has just been handed out an assignment to develop a new logo samples for a local construction firm. To start things off, the art director and I visited our client’s office for a short interview to learn more about the company.

Like many other clients we have surveyed, most companies realize they need a new image to remain competitive but are not exactly sure what they want. That is where our services come in handy.

Before beginning work on the logo design, we usually inquire about the history of the firm, its turnover, its goals, its specialty, its target market and why it wants a new logo samples; just to get a feel of things.

We discovered that they are a relatively young organization, 9 years in the business with 4 major subcontract projects and many minor ones under their belts, each one bigger than the last. They are now seeking to adopt a blue ocean strategy and venture into eco-friendly medium cost suburban development - a niche with hardly any competitors - and subsequently seizing the opportunity to garner a reputation for themselves as one of the few companies to service this niche.

From the dialogue, we can gather that they have the necessary resources to take on medium scale development projects. Their selected niche has made it much easier to differentiate them from other developers.

At our office, we had our normal brainstorming session and and decided on the concept we would finally adopt. From there we designated 4 designers to produce individual interpretations or construction company logo design to turn those creative concepts to logos.

After a number of days, the creatives were ready for show. Some designs utilized stylized text while others utilized construction related graphics like levelers and trowels to get the point across. Although all four logo samples samples were unique in their own way, they all clung to two crucial points.

Professionalism
Developers deal with major projects. As a prerequisite to be awarded such projects, they must always be perceived as a professional and responsible organization with admirable business ethics. Subsequently, the tidy and clear designs reflected that well.

Eco-Friendliness
This is the niche this firm has set out to penetrate. Naturally, the designs, either by color or graphics, expresses the company’s dedication to the preservation of the environment.

Now it is up to our clients to decide on which of the four designs they prefer. Alternatively they could make minor changes but as professional designers, we must make certain the design ultimately keeps to the key points mentioned earlier.